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September 10th, 2014

Office_Sep08_AHave you ever been working with a list in Excel and had to combine more than two cells into a new cell? The seemingly easiest way to do this is to copy the contents from both cells and paste them into the new cell, then edit them for spacing. But, did you know that there is actually a formula called concatenate that you can use to combine contents and display this in new cells?

Using the concatenate formula to combine cells

If, for example, you have a spreadsheet with first names in column A, last names in column B, and want to combine them into column C to display the full name you can do so by:
  1. Clicking on cell C2 (or the row where the information you want to combine is)
  2. Typing =concatenate(
  3. Clicking on cell A2 and then adding a comma (,)
  4. Clicking on cell B2 and closing the formula with a closing bracket
  5. Hitting Enter
You should see the two cells are now combined in cell C2, with the formula for cell C2 reading:

=CONCATENATE(A2,B2).

The problem is, there will be no space inbetween the letters or numbers, so you will need to edit the formula to read:

=CONCATENATE(A2," ",B2)

The double quotations with a space in between them tells Excel to add a space to the cell in between the contents of A2 and B2.

If you have more than two columns you would like to combine, then simply add a comma after each cell. If for example you have three columns (A1, B1, and C1) you would enter the formula:

=CONCATENATE(A1 " ",B1 " ",C1) in column D1.

Combining two cells without concatenate

While concatenate works well, there is actually a shortcut that you can use which involves the ampersand '&':
  1. Click on cell C2 (or the row where the information you want to combine is)
  2. Type =
  3. Click on cell A2 and then type & in the formula.
  4. Click on B2 and hit Enter
You should see the contents of A2 and B2 combined together in C2. If you click on cell C2 and look at the formula, it should read: =A2&B2.

The only problem is, there won't be a space between the content. To add a space, you can edit the formula so that it reads:

=A2&" "&B2

Note the space between the two quotation marks. This tells Excel to add a space between the contents of A2 and B2.

Once you have the base formula on one cell, you can press the small box at the bottom of the cell and drag it down the row so that the other information can be quickly compiled. This makes it much easier than having to copy and paste the content individually. And, If you would like to learn more Excel tips, contact us today. We can save you valuable time and resources.

Published with permission from TechAdvisory.org. Source.

August 27th, 2014

socialmedia_Aug26_AHave you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too can take quality images like these too.

The truth behind some of Instagram's best images

Those awesome Instagram photos we see aren't always taken using mobile phones. Instead, many users use digital cameras which offer much better image quality. You can capture some amazing shots with a higher end DSLR cameras with multiple lenses.

If you have one of these cameras and are looking to create high-quality images for Instagram, or any other social media site, you may be slightly confused as to how to get the images onto the platform - especially since many of us use this via the mobile app. To make uploading a little easier, here is a brief guide detailing how to get images from your digital camera onto Instagram.

1. Transfer and process images

Once you have taken photos with your camera, you will need to get them off of your camera's memory and onto your computer's hard drive. Most camera's have apps that allow you to do this, so be sure to follow the instructions in the app that came with it.

When your images have been transferred to your computer, you are likely going to want to process them a little bit. This is especially true if you have a DSLR or other high-end point-and-shoot which takes RAW images. These can be quite large and are not compatible with Instagram.

Most images taken with a camera are quite large in size, so you are going to need to use an image editing program like Adobe Photoshop, or free tools like Pixlr to process them. What you are looking to do is to crop your images so that they are square.

If you are used to the advanced photo editing features, then do your edits before cropping. When you crop your images you should crop or resize them so that they are 640X640 pixels. This is the size of all images taken using Instagram's camera app.

Also, be sure to save the images as JPEGs, as this is the image format used by most smartphone cameras.

2. Save processed images in their own folder

It helps to create a folder somewhere on your hard drive (we recommend in the same folder where you save all of your other folders) that is specifically for images you want to post on Instagram.

When you have processed and edited the images to your liking, save the images here. Try using an easy to use file name like the date and a letter or note so you can easily tell which images are which, so you know which to use.

3. Move the images to your device

You can move images using the cloud or by manually transferring the images to your phone. If you decide to manually transfer your files, you will need to plug your device into your computer.

For users with iPhones, you can open iTunes and click on your device followed by Photos. Then select the box beside Sync photos from. Select the file you created in the step above and then Sync to transfer the images over.

For users with Android devices, plug your phone into the computer and drag the folder you created in the step above into the Photos folder of your Android device.

For Windows Phone users, plug your device into your computer and open My Computer on your desktop. You should see your device listed in the window that opens. Open the file system for your device and drag the image files you created above into the Photos folder of your phone.

If you choose to use the cloud to transfer your files, use the operating system's cloud (e.g., iCloud, Google Drive, or OneDrive) to upload the files. Just be sure to use the same account as the one on your phone.

4. Add images to Instagram

Once the photos are either on your device, or in the cloud, you can now upload them to Instagram. This can be done by:
  1. Opening the app and tapping on the camera icon.
  2. Tapping on the button in the bottom left of the screen.
  3. Selecting where the image is located on your device. E.g., the Gallery app if you placed the photos in your phone's hard drive, or the cloud service you used.
  4. Editing them as you see fit.
Once this is complete, you should be able to post your images as you usually do with any other Instagram image on your phone. Take the time to add filters, and hashtags as well as a good description before you post.

If you would like to learn more about using Instagram to share your images then get in touch and we will show you the advantages of the bigger picture.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 21st, 2014

BValue_Aug18_AIn many countries around the world, businesses are required to meet the needs of all employees. For able-bodied employees, one system will usually be able to meet needs, but disabled employees may have different requirements. Therefore, businesses should ensure that they develop an accessible technology plan.

What is accessible technology?

Accessible technology, also commonly referred to as assistive technology, is the idea of creating or implementing technology and systems that cater to employees with disabilities. While not every company will have or require accessible technology, it is required by many countries that businesses meet the needs of disabled employees.

To that end, it is a good idea to develop a plan on how to implement accessible technology. To help, here are five steps you could take:

1. Defining your strategy

The accessible technology strategy should be the first thing you develop as it will be the foundation of the overall plan. When looking at your strategy you should define how accessible technology fits into your overall organization plan and how it will fit with your existing strategies.

What you are looking to do is to figure out how this form of technology will fit with existing systems and increase overall operating effectiveness. From here, you can define the overall objectives, budget, and vision for the plan.

2. Identifying requirements

In this step, you should look closely at existing technology in the organization and the needs of your employees. Because each company is different and the needs of employees are different you should be careful to also identify the technology needs of your employees.

When looking at both the needs and existing systems you can work to come up with an overall set of requirements, along with a general priority. For example, will you need to modify existing computers or purchase new ones?

The key idea here is that you need to figure out exactly what you need.

3. Picking the new technology

Once you have identified what changes you need to implement, what new technology you will need, and your budget, you can then begin looking for the best solutions. The most effective way to do this is to work with it experts like us who can help you find and integrate the best technology and changes that will meet your adaptive technology needs.

4. Implementing and training

Once you have defined the changes, and new technology to integrate, you need to implement it. This may include altering physical devices and machines where necessary, and then testing the systems to make sure they are working properly.

It is also be a good idea to train your employees who will be using the systems, and the team who will be managing the systems.

5. Maintaining

As with all tech systems, it is important to realize that the solution you implement will not work forever, and will eventually require maintenance, updating, or even replacing. You should take steps to audit systems on a regular basis to ensure they are still meet the needs of your company and employees.

This can be a time consuming and potentially costly step, especially if you neglect it. We strongly recommend working with a company like ours, who can help manage your solution and ensure that updates and any necessary changes are implemented when they are needed, and that should needs change, systems are subsequently updated to meet the new requirements.

If you are looking to implement accessible technology in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

August 13th, 2014

Offie_Aug11_AMost business users are familiar with using work applications like Microsoft Excel. While Excel creates charts and tables to make information easier to read, there’s a function that most users tend to forget, or are unaware of - headers and footers. So let’s see what they are and how adding them to your spreadsheet can help make your data even easier to read.

What are headers and footers?

As with Word, Headers and footers are lines of text that print at the top (header) and bottom (footer) of each page in an Excel spreadsheet. They often contain descriptive text such as titles, dates, or page numbers displayed in page layout views and on printed pages.

Headers and footers are useful in providing quick information about your document or data in a predictable format and also help set out different parts of a document. Simply put, they make calculations, graphs, and pivot tables much easier to read and follow.

How to add and remove headers and footers:

  1. Select the spreadsheet for which you want to add headers or footers.
  2. On the Insert tab in the Text group, click Header & Footer; this displays the spreadsheet in page layout view.
  3. To add a header or footer, click on the left, right or center of the Header or Footer text box at the top or bottom of the spreadsheet page.
  4. You can now add a preset header or footer to your document, or create a custom header and footer.
  5. To start a new line in a header or footer text box, press ENTER; to include a single ampersand (&) in the text of a header or footer, use two ampersands. When you are done, click anywhere in the spreadsheet to close Header or Footer.
  6. Return to Normal page view by clicking on the View tab and Normal button.
  7. To remove the header or footer from a spreadsheet, select the View tab and click on Page Layout. Delete the information you want to remove.
The next time you need to repeat text on a page to make information more organized and easier to digest, you can simply do so with Excel's header and footer feature. Looking to learn more about Microsoft Office and its features? Contact us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

July 31st, 2014

WindowsPhone_July28_AOne of the biggest trends when it comes to mobile devices, is the increasing integration of smartphones into every part of our lives. Many developers are looking at ways to essentially turn the phone from a device you interact with into a device that is really an extension of yourself. The way they are doing this is by introducing apps that allow you to interact with your phone. Google has Google Now, Apple has Siri, and earlier this year, Microsoft introduced Cortana.

What is Cortana?

If you're a video game aficionado then you will likely know that Cortana is the Artificial Intelligence character from the immensely popular Halo series. In early 2014, Microsoft announced that they were working on a personal assistant program for the mobile version of Windows 8.1 and Cortana was created.

The idea behind Cortana is that you use it as your personal assistant. When you want to know the answer to a query, simply ask and your ever-helpful PA will find the answer for you. As you use your phone and interact with the app, it will learn what you like and your interests and keep you informed about these preferences. You can even use it to place calls, check-out the weather, set reminders, and more.

The Cortana personal assistant has been released for all US users of devices running Windows 8.1 and worldwide users should be getting it by early 2015.

On a side note: One interesting tie-in with the app is that the voice of the Cortana app on your Windows 8.1 device is actually the same voice as Cortana from Halo! We guess that this is Microsoft's way of telling us that the Cortana app is much like the full-on Artificial Intelligence from Halo.

How to use Cortana

Before you start using Cortana, you should first enable it. This can be done by:
  1. Swiping to the left on your phone to open the app drawer and selecting Settings.
  2. Swiping over to Applications.
  3. Selecting Cortana.
  4. Sliding the bar at the top of the screen from Off to On.
Once you enable Cortana, you should see a tile placed on your home screen. Tapping the tile will open the app, or you can press and hold the Search button at the bottom right of your device. When the app is open, simply press the microphone icon at the bottom to interact with your device.

You can tailor the information and interests Cortana has access to by pressing the Notebook button at the top-right side of the app. Once you have set a few interests and have used the app for a short while you should start to notice more relevant information being displayed.

Recent updates

Microsoft has noted that they will be releasing updates to Cortana every few weeks and some of the latest include features that make the app much more useful. The latest big update announced two new features:
  • Nearby places - Cortana will now recommend places to go to nearby. Using data from apps like FourSquare, you will now be able to discover the best places nearby that are new, popular or have lots of buzz.
  • Local apps - If you enable this, you will get suggestions for apps that are relevant to your location. For example, if you go to Seattle you will get a list of recommended apps like maps, transit, etc.
These new features should be available now. To ensure that they are:
  1. Open Cortana.
  2. Tap on Menu (three bars at the top-right).
  3. Select Interests followed by Discover.
Looking to learn more about using Cortana or the Windows Phone in your office? Contact us today.
Published with permission from TechAdvisory.org. Source.

July 30th, 2014

SocialMedia_July28_AOne of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 24th, 2014

BusinessValue_July21_AWhen it comes to the technology in your business, it can often be a challenge to keep it running smoothly and working effectively. Frankly, many small business owners simply can't keep up and their business can suffer as a result. To avoid this, one of the smartest things you can do is outsource your IT to a Managed Service Provider (MSP).

What is an MSP?

When small to medium businesses look to outsource the management of their technology, many turn to a Managed Services Provider. These service providers function as partners in the management of a business's technology and often assume responsibility for managing, installing, and monitoring all, or at least a large part, of your tech on your behalf.

Because many of these IT partners are focused on technology services, they can often provide technology services equal to, or better than, hiring an in-house IT team. Beyond that, most IT partners offer services at a fixed monthly rate, thus allowing your business to effectively budget for IT expenditures.

5 Ways an IT partner can help

Aside from stabilizing costs and offering powerful IT solutions, there are many ways an IT partner can help your business. Here are 5:

1. Provide stability and direction

Technology is always changing, and the number of services and solutions available is simply staggering. Do you go with Windows, OS X, or Linux for your operating system? What about servers? Do you want cloud services? If so, which? Simply picking the right solution for your business requires an IT expert.

IT partners know technology and take the time to get to know your business needs and goals. From there, they can help pick and implement the best solutions that will support your current demands and provide the necessary IT platform on which you can stably expand your business.

2. Allow you to focus on your core business function

Anyone who is not an IT expert but has been thrust into the role of managing technology quickly comes to realize that technology management and implementation is a full time job. What this means in many small businesses is that someone has to give up time focusing on their main role to focus on technology. This inevitably results in a loss of overall productivity.

By outsourcing your IT, you and your employees can focus on core business functions, without having to worry about pressing technology issues and staying up-to-date with tech developments. This results in an overall increase in productivity.

3. Help you learn how to leverage technology to meet your business goals

To many, new technology like the cloud, advanced databases, and web languages like HTML and CSS are simply too confusing. They may even be downright scary! When people feel overwhelmed by technology, they will often not be able to use it in the best possible way or they will shy away from it. This can lead to decreased productivity, unused technology, and a wasted investment.

Many IT partners don't just install and manage systems, they also take the time to ensure that employees are comfortable with them and understand how to use them. This increases overall tech buy-in and can in turn reduce wasted investments, saving you money in the long run.

4. Enable you to use the latest technology

A common complaint of many who work in small to medium businesses is that the technology systems in the company are old or slow. This is largely due to the fact that many businesses operate on thin margins and simply cannot afford to update systems or integrate new ones.

IT partners offer their services to many different companies and therefore need to ensure that they are using the latest technology. Because most of these services are offered over the Web, they can pass along the features and updates to your business without you having to invest in new technology.

Beyond this, many MSPs offer full-service solutions that include picking the best technology for your business. They can install systems based on your budget and also manage them, ensuring that systems remain up-to-date and fully support your business needs.

5. Ensure compliance

Many industries like healthcare, education, finance, and real estate, require that businesses comply with strict regulations regarding technology and its use. Some governments even require that all businesses meet privacy regulations, making it difficult for businesses to know what the requirements are and if they are actually compliant.

IT partners also operate in these industries and are compliant. This means that they can often ensure that your business and systems are also meeting regulations.

If you are looking for an IT partner who can help your business get the most out of your technology, contact us today to learn more about our managed services.

Published with permission from TechAdvisory.org. Source.

July 16th, 2014

Office_July14_AWhen it comes to being a spy, nothing is more important than a good alias. From Archer's Chet Manley to James Bond's James St. John Smythe, no secret agent is ever without one. When it comes to business however, it may seem like an alias is not so important, and at first glance it isn't. That being said, there is a great alias feature available to Outlook.com users that you may be interested to find out about.

Outlook.com's alias management feature

If you are using Outlook.com, chances are high that you aren't a spy or superhero and in need of a top-secret alias. There is a good chance however that you may have need for more than one email address.

Maybe you attend a lot of conferences or events and would like a way to keep your main email inbox from being flooded with the usual "nice to meet you" emails and follow ups; or perhaps you are launching a new product associated with your name and would like a way to easily track communication directly related to this one product.

If this sounds like your situation then Outlook.com has a great feature that allows you to create up to 10 new email addresses, or aliases, and manage them from your main account's inbox. The main idea of an alias email is that you get a different email address that is tied to your main account. Your aliases share the same contacts, calendar and even account settings with your primary account.

What's more is you can actually sign into your account using any alias, because the same password is used for every address you create. When sending an email, you also get to pick which alias the message will come from, which is undoubtedly a really useful feature.

How to create an Outlook.com alias

To create an alias email address:
  1. Log into Outlook.com with the account you would like to set as your main or primary account.
  2. Press the Settings icon which is the cog located at the top-right of the screen.
  3. Select Options followed by Create an Outlook.com alias in the window that opens.
  4. Type in the email address that you want.
  5. Click Create an alias.
  6. Untick the box in the pop-up. If you don't, the alias you set up will be set as the primary email address.
  7. Click Done.
When you are sending an email, you should now be able to click your name at the top of the email window which will drop down a menu with your aliases. Click on the alias you would like to send the email from, and you should see the name change. Any responses to that message will be made to the alias email address as well.

If you are looking to learn more about Outlook.com or any other Office program contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 9th, 2014

Web_July07_AFiles and folders are essential parts of any operating system, mobile or otherwise. In larger devices, like computers and laptops, we often have hundreds, if not thousands, of files and folders that we use to keep our systems and processes organized. However, with mobile devices, such as Windows Phone, it is difficult to actually manage your files and folders properly. In fact, it's been one of the most requested Windows Phone features and Microsoft has recently announced a new app to make management of files and folders on your device far easier.

About the Files app for Windows Phone 8.1

In late May, Microsoft posted an article on their Windows Mobile blog announcing that the Files app had been launched. The idea behind this app is that it allows easier viewing and managing of files and folders on your Windows Phone.

With this app you can:

  • Browse for installed files
  • Arrange files into folders
  • Move files or folders from one location to another
  • Open or search for files
  • Change the name of existing files
  • Share individual or multiple files with other users
While this app is a welcome development, there is one feature that makes it great: It allows you to also access and manage files on your device's SD card - if it has one. This means you no longer have to connect your Windows Phone to your computer in order to manage your files. You can do so directly from your phone.

Where can I get the app?

If you use your device for work we strongly recommend that you install this app, especially if you store files on your device. Find the app on the Windows Phone Store for free. Simply click the Install button in the left-hand ribbon of the page and select your device. You need to be signed into the Microsoft account you use on your phone. You can verify this by looking at the top-right of the page and hovering your mouse over Explore. If you are not signed in hover over Explore and click Sign-in. Enter the username and password of the Microsoft account you use on your phone and you should be able to install the app directly from your browser.

Alternatively, you can install the app directly to your device by:

  1. Going to the Windows Phone Store app on your device.
  2. Searching for Files.
  3. Tapping on the Files app icon (blue square with a white document icon).
  4. Pressing Install.
The app should start to download automatically and install a new tile on your home screen.

Using the Files app

To manage or view the files and folders on your device, simply open the app. You should see a screen open with the option to either look at the files on your Phone or SD card - if your device has an SD card installed.

When you tap on either Phone or SD card, you should see the file structure pop up. Scrolling up or down and tapping on files or folders will open them. If you tap on the square box beside each file you will see a number of options pop up at the bottom of the screen. Pressing the related icon will allow you to interact with that file. For example, if you select a file and press the Trash Can icon, the file will be deleted. You can select multiple files at the same time by simply tapping on the white boxes before hitting any of the action buttons.

If you are looking for a specific file, make sure you don't have any files or folders selected and press the magnifying glass icon at the bottom of the screen. Enter the name of the file or folder you would like to find and it should pop up below the search bar.

Looking to learn more about using Windows Phone in the office? Contact us today to see how our services can help.

Published with permission from TechAdvisory.org. Source.

July 4th, 2014

BusinessValue_June30_ALast month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really help get your content shared. This month, we take a look at the next five tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.