Blog

August 26th, 2015

Browsers_Aug20_AChrome might be among the most popular web browsers around, but it’s not the only one available. Even if you’re a Google fan and swear by using Chrome when you can, chances are you use a device that either doesn’t have Chrome installed or on which you simply prefer to browse via another application. And it makes good productivity sense to have your list of internet bookmarks on hand, whichever device you’re on. That’s why this handy tip, which lets you access your Chrome bookmarks in any browser, is a useful one to keep in mind.

Whereas in the past it was possible to sync bookmarks saved in Chrome to your Google Docs account, this ceased with the transition from Google Docs to Google Drive. You can still save your bookmarks, but they are now only accessible on other devices if you use Chrome there too. Go online with Firefox or one of the other alternatives and you’ll be left without the easy bookmark access you rely on. The alternative is to use the Bookmarks Anywhere browser extension, which syncs your Chrome bookmarks to your other browsers and updates them live as you add to the list. Here’s how to do it:

  1. Within Chrome on the device that contains the bookmarks you want to sync, download the Bookmarks Anywhere extension from the Chrome Web Store.
  2. Once the extension has been added, a popup will appear. If you’re not already logged in, sign in to the Google account you use in Chrome; you’ll then need to grant Bookmarks Anywhere the browser permissions it requires.
  3. Your Chrome bookmarks will now be synced to the Bookmarks Anywhere site. To access them from non-Chrome browsers on your other devices, just sign in to www.bookmarksany.com using your Google account and a list of your bookmarks will appear. You can also manually add new bookmarks from this page, though these don’t appear to sync back to your Chrome bookmarks menu.
If you want to discover other simple ways to boost your productivity through better use of IT, give us a call and we’ll show you how.
Published with permission from TechAdvisory.org. Source.

Topic Browsers
August 24th, 2015

164_Fbook_AThere are keyboard shortcuts for everything these days - applications, browsers, desktops and more. And while some people prefer the more traditional “move your mouse and click” approach to getting to their destination, others love their shortcuts. But did you know Facebook also has a list of keyboard shortcuts? Believe it or not, they do. And now you can zip around your beloved social media network faster than ever.

There are two specific ways you can use keyboard shortcuts on Facebook. First is on the News Feed page, and second is to jump between the various pages of Facebook: Timeline, Inbox, Settings etc. Let’s look at the keyboard shortcuts for both below.

Navigating between Facebook’s different pages

Depending on your unique computer and browser combination, you must first enter in a unique base keyboard shortcut followed by a number that works on every computer and browser.

Start first with the keyboard shortcut unique to your browser and computer combo.

  • Internet Explorer on PC: Alt + #, then Enter
  • Firefox on PC: Shift + Alt + #
  • Chrome on PC: Alt + #
  • Safari on Mac: Ctrl + Opt + #
  • Firefox on Mac: Ctrl + Opt + #
  • Chrome on Mac: Ctrl +Opt + #
With your unique key combination held down, press the relevant number to take you to the specific section of Facebook you’d like to visit:

1 - News Feed 2 - Timeline 3 - Friends List 4 - Inbox 5 - Notifications 6 - Settings 7 - Activity Log 8 - Facebook About page 9 - Terms & Policies

News Feed shortcuts

Next up is the News Feed section. Unlike navigating between Facebook’s pages, you do not need a base shortcut that depends on your computer/browser combination. Instead you just simply enter in your desired keyboard shortcut:
  • j and k - Scroll up or down between News Feed stories
  • p - post a status update
  • l - like or unlike a highlighted story
  • c - comment on a highlighted story
  • s - share the highlighted story
Additionally, you can use the arrows on your keyboard to scroll up or down between stories on the News Feed.

Want more Facebook tips? Looking for an IT provider to relieve your technology headaches? Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
August 17th, 2015

164_SM_AOne of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about. Here are three tips on how you can leverage it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 11th, 2015

Office_Aug11_ATablets with Windows 10 installed received a boost recently with the unveiling of the new Office Mobile applications. The mobile versions of the iconic Word, Excel, PowerPoint and OneNote applications are specifically designed for use on tablets. The "touch-first" interface allows users to easily edit documents while on the go. The best news of all is the fact that Office Mobile apps are free for users of Windows 10.

One of the biggest complaints about trying to edit a Microsoft Office file from a tablet is usability, or lack thereof. That has all changed, at least for Windows 10 users, with Microsoft’s recent release of Office Mobile apps. The tablet-friendly versions of Word, Excel, PowerPoint and OneNote have been built from the ground up to improve touch functionality.

Even if you don’t have Windows 10, you still might be intrigued about the potential of having Office apps that are touch-friendly. Here are some of the new features you can enjoy when using Office Mobile apps.

Word

Microsoft Word Mobile has all the tools and features of the PC version including more nuanced tasks like being able to track changes and add footnotes. The Read mode, a mobile exclusive, improves the way documents appear by making them flow better on the smaller screens of a tablet while also letting you zoom in and out with a simple tap of the screen.

Excel

Recommended Charts is the prominent feature of the Excel Mobile app. It allows you to quickly show off your data using a stylish chart or graph with only a few taps. You will also find that reordering columns, adding formulae, changing chart types and the majority of Excel’s other core functions are easier than ever before.

PowerPoint

Of course Office wouldn’t be Office without PowerPoint. The mobile version of the app allows you to edit slides with new touch gestures. This makes it easy to insert and edit pictures, tables, shapes and SmartArt. But the real star here, and of the entire Office Mobile setup, is the Presenter View. This mode gives you full control over what your audience sees on the big screen during a presentation while still letting you view your speaker notes on the tablet.

OneNote

Windows 10 comes installed with OneNote, so you’re probably already using it. Tablet users will notice that changes made by anyone working in the notebook are automatically saved and synchronized for everyone to see.

The release of Office Mobile apps is just one of three big launches to come from Microsoft in 2015. Both Microsoft Office 2016 and Office Mobile for phones are slated for release this fall. Yet, while these tablet applications represent marked improvements for Windows 10 tablet users, they are probably not quite enough to warrant the switch from other operating systems just yet. In fact, even if you’re in love with the idea of having user-friendly, mobile versions of Office, you might want to hang on in there - it’s likely Microsoft will release them for iOS and Android in the near future, too.

Want to know what hardware and software is best for your company? Want to increase productivity in your office? Get in touch with us and we’ll show you how to do it.

Published with permission from TechAdvisory.org. Source.

August 3rd, 2015

WindowsPhone_Aug3_AAfter introducing the Windows Insider Program last year, allowing Microsoft users to sign up for an early build of Windows OS previously only accessible to developers, the tech giant has now introduced a preview to Windows 10 with a new Windows Insider OS, the build 10149. To that end, let’s take a look at some of the new features in build 10149 to see if it’s worth installing.

Microsoft Edge

The first thing you’ll notice in this build is a brand new browser, Microsoft Edge. Microsoft Edge is set to replace Internet Explorer as the default web browser on Windows 10 PCs, smartphones and tablets. It is integrated with Cortana and OneDrive, and also includes annotation tools, reading mode, and the option to browse websites in either mobile or desktop view. Do note that Microsoft Edge has a new app ID, meaning favorites, cookies, history and reading-list items that you saved in the Project Spartan app will be lost after upgrading.

General UX improvements

Among the many refinements in this build is the clear and crisp Start screen. Visuals and icons such as volume controls are updated and are more responsive to use, and the navigation bar can now be hidden. Microsoft has also fixed issues like text notifications not appearing for incoming messages, as well as apps that couldn’t be installed or updated.

Cortana refinements

The build 10149 sees Cortana’s Notebook in its final stage, with combined Profile and Settings experience. You can now send an email by saying everything at once - such as who you want to email (you can give the names of multiple recipients), the subject of the email, and what you want your message to say. And with an Internet connection, you can also make corrections with your voice - though this only works for US English right now.

Flash to flashlight

One of the most popular requests of Microsoft from its users was to add a Flashlight “quick action” to allow you to turn your phone’s camera flash into a flashlight, and that’s exactly what they’ve added. To enable this feature, simply open Action Center and expand Quick Actions.

Improved Photos app

The update to the Photos app includes new capabilities such as support for animated GIFs (which works with phones with at least 16GB of RAM). Links to your saved photos, screenshots, and camera roll are also available on the Albums page.

Overall, the build 10149 looks to be an important turning point for Windows 10 Mobile. It is faster and more stable, and comes with plenty of improvements that enhance practicality for everyday use. To try it out, make sure you’re part of the Windows Insider Program by signing up here. Looking to learn more about the benefits of Windows Phone? Contact us today; we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

July 28th, 2015

BusinessValue_July28_ATechnology has allowed businesses to get more work done with less time and expense. When properly implemented, it serves as a great tool that allows your employees to work remotely, collaborate more efficiently, and manage their time more effectively. If you want to thrive in today’s competitive marketplace, you need to make technology work for you. Here are some things you can do to make your employees more productive.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2015

164_Soc_AMost of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here is a common trap that a lot of social media newbies fall into. And it starts with your content creation.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2015

BusinessValue_Jun16_ANo matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high. But if you get it wrong, advertising can become a huge money sink. With that said, we have compiled some marketing tips to ensure that your online advertising campaigns deliver results.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.

June 23rd, 2015

164_browsers_AIf you’re like most internet users, you probably use Google Chrome, Firefox or Opera as your web browser of choice. But later this year, there will be a new player in the game. It’s called Edge, and Microsoft’s technologically advanced wonder child may just be the browser of choice for the next generation.

With Windows 10 launching later this year, Microsoft has a new browser packaged with it. Formerly known as Project Spartan, you can test out a beta version of this browser as part of the Windows Insider Program. But if you’re not ready to jump on the bandwagon and try it just yet, here are three reasons why the world is getting excited about Edge.

1. Speedy browsing

A major reason Internet Explorer made surfing the web as slow as a tortoise was the support of legacy technologies such as ActiveX, Browser Helper Objects and others. Now, without the excess baggage, Edge is operating at a speed eons better than its predecessor. What may come as even more of a surprise is the fact that in recent tests it also outperformed both Chrome and Firefox in terms of speed.

2. Features, features, and more features

There are tons of cool features Edge offers that are sure to get anyone excited. From the Reading View function that allows you to view content without any ads, to the Annotation feature that enables you to write notes on a web page and share them with friends or colleagues, Microsoft appears to be set on pushing boundaries and wow-ing users with their focus on the future of internet browsing.

3. There will be extensions

If you love the extensions that Google and Firefox have on offer, you can let out a long sigh of relief. Microsoft Edge will have extension capabilities as well. And even better, you can “steal” extensions from Chrome and Firefox and use them on Edge too. Bear in mind, however, that extensions will not be available right away.

Is Edge the real deal?

While it may have felt like the creators of Internet Explorer were spending more time napping than updating their browser for the 21st century, this appears not to be the case with Edge. In a recent post on the Windows blog, the Microsoft Edge team wrote that “improving performance is a never ending theme” when referring to Windows 10. It seems Microsoft is now committed to staying current, which didn’t really feel true with Internet Explorer.

Want to learn more about Microsoft Edge and other browsers? Curious to discover the best browser for your business? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Browsers
June 8th, 2015

SocialMedia_Jun8_AWith social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media