If you’ve ever observed people playing any sort of game, you probably noticed how involved the players with the game are. Why do players get so into the game? Competition and the desire to achieve established goals. There’s a Web trend emerging of companies using these game elements to drive engagement and customer buy-in.

The term to describe this trend is gamification, but what is it, and how can businesses use it?

What is gamification Gamification is the application of game design techniques and mechanics to non-game applications. Foursquare and its badges is a good example of this - users check in at locations to earn points, unlock badges and compete with their friends. Do they win anything? Nothing physical, but there’s something satisfying with competing with other people to be the best.

While gamification got its start with technological related operations, it has since been integrated by businesses of all sizes. Business that have adopted elements of gamification have seen improved user engagement and ROI.

How can businesses leverage gamification? Gamification is interesting because it can be applied in a variety of different business situations. For example, here are three such uses:

• To increase employee engagement. It can be hard at times to keep your employees engaged while they’re doing mundane tasks. One of the most common uses of gamification is deploying badges to act as a motivator to encourage employees to put effort into their job. When an employee reaches a predetermined level they are recognized for their achievement. This will go a long way in improving engagement.
• To create brand advocates. You can use gamification to turn your customers and fans into brand advocates. Before they start singing your praises, they need to be given a reason to do so. The best way to do this is to create a points/reward system. For actions such as purchases or reviews, customers gain points that can be spent on other services. Think of it as akin to the points system used by credit card companies.
• To generate traffic. Many SMBs are dependent on their websites for revenue but struggle to get traffic to their site. Gamification techniques can be employed to encourage people to spend more time on, and return to, your website, almost like a modern loyalty program.

In April 2011 VMware purchased SlideRocket, an online tool that lets users create and share presentations. By itself it’s a useful tool for users who give presentations, which let’s face it, is almost every business owner and manager. SlideRocket’s recent partnering with Google’s cloud storage app has provided users with an even more powerful way to share and collaborate on presentations.

Google has recently released its cloud storage and collaboration app, Google Drive. What does this have to do with SlideRocket? Well, SlideRocket’s full set of content authoring tools have been integrated into Google Drive. This means that users of SlideRocket can use Google Drive as another way to create, collaborate on, and store presentations.

Chuck Dietrich, Vice President of SlideRocket by VMware, commented, “Together with Google, VMware is helping individuals and businesses embrace new technologies for collaboration in the cloud era.” He went on to note that SlideRocket and Google Drive provide users with a great way to do just that.

If you use SlideRocket and would like to work with other users over Google Drive, simply log into both services with the same account and in Google Drive select Create and More followed by SlideRocket. Once you log in and integrate your accounts, you’ll have access to your presentations without having to log in to SlideRocket.

If you’d like to know more about how you can virtualize your business, or the different products offered by VMware, we’re ready to tell you more. Let’s talk virtualization.

Windows phones may not have the biggest market share, but there are a number of advantageous features that make it a viable solution for small businesses. If your company uses Microsoft Office 365, and you or your employees have a smartphone running the Windows Phone OS, you can easily integrate Office 365 with your phone.

If you would like to connect Office 365 with your Windows phone, follow these steps:

Please be aware that these instructions are for Windows Phone version 7.5. If you are running an earlier version, it is recommended that you upgrade to version 7.5 first.

1. On your Windows Phone press Settings followed by Email and Accounts.
2. Tap Add an Account and select Outlook. This is a catchall for any email service that uses Microsoft Exchange, Office 365 included.
3. Enter your Office 365 email address and password, and your Windows Phone will automatically configure your account.
4. After the configuration is complete, a window will pop up informing you that your Office 365 email and SharePoint Online Team site have been set up on your phone. You’ll also be able to download Microsoft Lync 2010 from the Marketplace if you need it.

From the Settings page you’ll also be able to select which Office 365 services you want your phone to sync with e.g., contacts. By default your contacts will show up in your People hub. If you don’t want your contacts to sync, you can deselect it from this page.

If you use Office 365 and a Windows Phone you’ll find that the integration is near seamless. If you would like to learn more about Windows Phone or any other Windows product, we’re here to help.

One of the most highly anticipated software launches of this year is Microsoft’s new operating system, Windows 8. While the OS is still in the pre-release phase, Microsoft has released a Consumer Preview that gives users a glimpse into the features of the new OS. In mid April, Microsoft announced the different editions that will be available when it’s released.

There are going to be four editions of Windows 8 available at launch:

1. Windows 8. This edition offers all the features the majority of Windows users will need. It will be comparable to Windows 7 Home and Home Premium.
2. Windows 8 Pro. Pro will have Windows 8 components, but also offers more advanced options that businesses and expert users will appreciate. Some of the extras include encryption, virtualization and PC management. Pro will be most useful in a business environment.
3. Windows RT. This version of Windows 8 will come pre-installed on mobile devices and tablets with an ARM processor, which is used primarily in mobile technology. Many of Windows 8’s features will be available on RT, although some older Windows applications will not be compatible. If your company uses Windows tablets or smartphones, chances are you’ll use this OS.
4. Windows 8 Enterprise. Enterprise is an enhanced version of Windows 8 Pro that will be specifically for businesses with Software Assurance agreements. Noted features include stronger virtualization tools, PC management and deployment, and advanced security. At this time there’s no further information on this version, but it looks like a good choice for IT companies.

Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

Collaboration isn’t a new concept. Managers and employees have been working together towards a common goal for as long as we can remember. With the heavy integration of modern technology, businesses have been taking advantage of all the various virtual options available. However, problems arise when it’s time to work together, as employees can sometimes find it tough to do so.

Here are seven tips on how to improve collaboration within the office environment.

1. Open communication. One of the keys to successful teams is the adoption and encouragement of an open communication culture. With this, teams are better able to grasp what’s going on within the company, and be more efficient contributors and team players.
2. Use the right technology. It seems like there are a million different software and technology options out there. Some of the tools available offer some fantastic features and it’s easy to get sucked in by a flashy component. It’s important that when choosing a tool you pick one that meets your company’s needs and is easy to use.
3. Collaboration tools must play well with others. It’s beneficial to select systems that can be seamlessly integrated with other tools and software used by your employees. If your solutions don’t work together, all parties won’t be able to work together.
4. Employee learning is key. When you find the perfect tool to use, be careful to take time and learn how to effectively use it. Training for the users of the tool is equally important.
5. Work hard, play harder. Teams and departments should step away from their computers and actually have face-to-face meetings at least once a week. These meetings should be a mixture of formal and informal, and offer employees a chance to come together as a team, unwind and share ideas. A team that can interact well will always work together with greater efficiency.
6. Mobilize. The smartphone is here to stay and with each passing year the number of users grows exponentially. It’s beneficial to encourage the use of these devices, and look for mobile solutions that allow users to be a part of the group while out of the office. If you do allow mobile devices, be sure to establish a clear usage policy so employees know how and when they should be using their phones.
7. Don’t just focus on internal collaboration. One of the most common mistakes companies make is that they focus on group participation within the business, but don’t provide adequate support for external interactions. Be sure you integrate tools that provide stakeholders with a way to connect and work with teams within the company.

News agencies have been carrying stories about companies that have been asking job applicants for their Facebook logins and passwords before or during an interview. This is a slightly unsettling trend when observed from the job interviewee viewpoint.

It’s become a common practice of employers to look at the social profiles of potential employees to get to know the job seeker on a more personal level. Users have responded by ensuring that their profiles are private, much to the chagrin of would-be snoopers. So what have companies done? Some have started asking potential employees for access to their social media usernames and passwords. This new practice has the masses wondering, “Is this legal and am I protected?”

Currently there are no laws (in the US) that state that it’s illegal for employers to ask employees, potential or otherwise, for their social network usernames and passwords. There are however lawmakers in California, Maryland and Illinois who have introduced legislation that will bar companies from asking for account information. But this is by no means law yet.

Facebook has weighed in on this as well, “This practice [asking for passwords] undermines the privacy expectations and the security of both the user and the user’s friends. It also potentially exposes the employer who seeks this access to unanticipated legal liability.”

What Facebook means by this is that if a company does check into a potential employee, sees they are part of a protected group e.g., LGBT, and does not hire a person on those grounds the company could face claims of discrimination. Beyond that, Facebook also pointed out that giving out or soliciting passwords to your or another user’s account is a breach of Facebook’s Statement of Rights and Responsibilities.

According to most articles, this is a fiasco. But if you look at it from an HR point of view, you want to know that the person sitting across from you really is who they say they are. You are protecting your interests as much as the interviewee is protecting their privacy. Short of asking people for their passwords there are five legal actions you can take to find out more about an interviewee.

• Basic Internet search: Your results may return hits for other people with the same name. To get around this, narrow the search by adding an email address, phone number or address.
• Facebook: It’s perfectly fine to use Facebook to search for a job seeker’s profile and do a little social snooping. Don’t forget, there are other social media sites out there, LinkedIn is a particularly good source for discovering a person’s work history. A big boon of Linkedin is that users tend to be free with their work related information on this site.
• Conduct background checks: It’s a good idea to conduct checks, especially if you work with money or other high value items. If you don’t have time to conduct checks, there are companies that will conduct checks for you. It’s important to be aware of the law regarding background checks in your region.
• Ask for, and check references: Companies just don’t do this anymore. It only takes a few minutes to call or email each reference provided. If you call the referrers and ask the right questions, you could learn a lot more about the applicant this way.
• Prepare ahead of time: We are all busy, but it’s important that you look over a resume before the interview. Pay close attention to employment history and take note of gaps in employment or short stints (less than one year) at companies.

A rising trend these days is the integration of a company's Web based marketing - social media and online presence - with their physical operations. As such, many programs have been introduced with the goal of giving businesses a chance to get their name out there. There’s a new online map that’s doing just this: integrating Web and physical presence.

CityMaps is a novel new online map. At first look it appears similar to any other online map: streets, check; transport routes, check; geographic features, check. So, what sets it apart? Well, when you zoom in on a neighbourhood you don’t get a fancy street view, or outlines of buildings, you get a map populated with businesses.

What is CityMaps? Think of those city maps that we’ve all used while on vacation, the ones with restaurants, shops and tourist attractions, and that’s the basic idea of CityMaps. When you zoom in on an area, you will see icons and logos of businesses. Click on one and a popup window will open with the business name, contact information, pictures, related tweets, reviews, and more.

Essentially, it’s a tool to help you plan your next adventure in the city. If you’re out with your friends and looking for a place to go for dinner, you can search for nearby restaurants, look at reviews and deals, and finally: make a reservation, all from the app.

How will this help my business? With social integration, a business like yours can post a special offer on one of the many deal websites, and it will show up in CityMaps as an unobtrusive blinking green dollar sign. If someone tweets about your business, the tweet will show up on the map as well.

This program is a great example of good integration across social media and business. If a review is posted online, it’ll show up on the map. This can also be beneficial to your business as you will get near real-time feedback. CityMaps also encourages businesses to develop and maintain an Internet presence, while giving them a practically free way to literally put their name on the map.

Currently, the map is only available for New York, San Francisco and Austin. There’ll be more cities soon, but it’ll be a few years before every city in the US is on the map. So keep your eye on this program if you’re not in the three cities, as you’ll soon be able to take advantage of it.

If you would like to learn more about CityMaps, or other Web trends, please let us know, we are happy to help.

While there are a large number of apps for both Android and iOS, there’s a smaller number for phones running the Windows Phone OS. That doesn’t mean that there aren’t quality apps, there are, it just means there’s less to choose from for now. Do you use a Windows Phone in your office? If you do there are some valuable business apps out there.

Business apps come in many different forms, some make it easier to communicate, while others help keep track of your calendar. Here are six business apps that are available now for your Windows Phone.

CamCard CamCard records business cards and creates a virtual Rolodex on your phone. Take a picture of a card, and the information will be put into your address book or stored in the app along with a picture of the card. You can also share contact information and introduce people via their cards. In addition, you can select a card and call or email that person, and look up their business’s location on your device’s map.

Live Calendar Live Calendar is a calendar app that allows you to put a tile on your home screen that syncs with your calendar. If you have appointments saved in your agenda, the app will also show what items you have scheduled.

Lync 2010 For users of Microsoft Office 365, you can now download the Lync app and access Lync from your phone. Almost all of the features of Lync on the computer are available in the mobile app, including Group Chat and Video Messaging.

Adobe Reader You can now read PDFs on your Windows Phone with the official app released by Adobe. Useful if you have lots of PDFs and want to use the program originally meant to reading and developing them.

Microsoft SkyDrive SkyDrive is Microsoft’s cloud storage service. With the mobile app you can view and manage your stored files, or upload documents and pictures from your phone. If you have work documents stored on SkyDrive, you’ll be able to access them on the go, from your Windows Phone.

Evernote The popular note app that goes beyond notes and lets you record conversations, add pictures, and sync with the cloud to have your notes accessible from anywhere, on most devices including your computer. If you’re a user who likes to take notes, or always comes up with great ideas while away from the computer, this is a great app to keep track of your thoughts.

There are many other useful apps on the Windows Phone marketplace, and as more users adopt Windows Phones the marketplace will grow to offer even more apps. If you would like to learn more about the various Windows Phone apps or other Microsoft products please contact us.

It’s important that you, that as a manager, you ensure that your employees are creating PowerPoint presentations that are effective. Here are a few tips you can give to your employees to help them improve their presentations.

Simplify and minimize The best presentations are simple and minimal, often shifting focus from the presentation to the presenter. Minimal presentations follow the 6-6-6 rule. There should be no more than: 6 bullet points per slide, 6 words per bullet and 6 slides full of words in a row. Being visual creatures, you should encourage your employees to create slides with engaging and related visuals. A caveat: be sure that you have the rights to use the images.

A great rule taught in business schools across the country is: KISS (Keep It Simple, Stupid). Refrain from using confusing words, jargon, uncommon acronyms and irrelevant information. Keep it short, sweet, and to the point. Following these rules will help engage the audience and hold their attention for a longer period of time.

Be consistent “Consistency is key” - a saying often used but rarely followed in the creation of PowerPoint presentations. You should ensure that grammar and spelling are all consistent, and errors are minimal, if existent at all. Have another employee or manager review it for errors and inconsistencies.

For the slides, use the same background and font throughout. The easiest way to ensure this is by using a template. A word of warning: don’t use templates that are heavily animated because they can cause significant distractions, and don’t choose backgrounds that are similar in color to your font. The best slides have a light color for a background with a darker font for your text.

Summarize The goal of most presentations is to build interest and inform or update the audience. In fact, the majority of audiences just want a short summary so they can develop their own questions to ask after the presentation, or at a later meeting.

When creating the presentation, be sure to keep the audience in mind. If a presentation is being made to IT managers, chances are it does not need to have advanced financial spreadsheets. If you are presenting on a topic that has lots of graphs, extra information, or appendices, put the most important information in the presentation and the rest in a handout. This will keep the audience’s attention on the presenter, not the slides.

Practice, preview, review Practice makes perfect. In an ideal world there would be hours and hours to practice and tweak a presentation. Normally, that’s not true. Schedule at least a comparable amount of time the day before a presentation for a dry run. Always review the presentation with your team and ask them for feedback. This will help encourage employees to keep improving and developing themselves.

For more tips and tricks on giving presentations using Microsoft PowerPoint and other Microsoft products, please contact us.